Sending Follow-Up Campaigns

Sending Follow-Up Campaigns

Chain Campaign: Retarget the recipients of previously sent campaigns, based on their opens or unopens (reach out to unresponsive subscribers, boost your open rates, focus on qualitative leads)

  • From the Navigation toolbar, choose Campaigns, and select Email Campaigns.
  • Click the campaign that you want to create a chain campaign for.
  • Click View Report.
  • Click Send Follow-up in the top-right.
  • Under chain campaign, select For Opens to send the email to opened recipients and For Unopens to send it to unopened recipients.
  • Now proceed with the usual campaign creation flow.

Child Campaign: Allows you to send a new email campaign to your recipients based on their actions in the parent campaign; child campaigns are not sent as a sequence of emails like chain campaigns, but instead as a single email.

Depending upon the recipients' actions, child campaigns can be classified into three categories:

  • Separate Opened: This sends an email campaign based on the parent opens
  • Separate Unopened: This sends an email campaign based on the parent unopens
  • Clicked: This sends an email campaign based on clicks
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